About Us

The Salwar Shop is a women-owned small business born out of love, creativity, and resilience. Founded by a mom of twin girls, our journey began with a simple dream: to celebrate the beauty of Indian craftsmanship through effortlessly elegant salwar suits and handcrafted ethnic wear.

What started as a personal passion for timeless salwar kameez has grown into a heartfelt boutique that brings together traditional artistry and contemporary minimalism. Each collection is thoughtfully curated to reflect grace, comfort, and authenticity; just like the women who wear them.

At The Salwar Shop, we believe in slow fashion, meaningful details, and stories woven into every fabric. Our salwar suits are sourced and designed with care: from rich handloom textiles to modern silhouettes that celebrate every woman’s individuality. Whether you’re shopping for daily wear or festive occasions, we’re proud to bring you Indian ethnic wear online that feels as beautiful as it looks.

From one mother’s dream to a growing community of women who value simplicity, sustainability, and strength — we’re honored to be part of your story.

Made by a mom. Inspired by women everywhere.